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On The Beach - Market disruptor with low cost base

January 2016

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • OTB
  • Price:
  • 242p
When booking a flight for a friend’s wedding in Italy this year, my wife noticed just how dynamic Easyjet’s prices are. You might typically expect prices to rise the nearer one gets to the date of flying but what was surprising was that in the aftermath of the Paris militant attacks, prices dropped sharply as Easyjet set out to generate more sales in order to maximize load factors. Managing demand and supply in that way is “meat and drink” for Easyjet and the other carriers but many hotels, Eurostar, car rental providers etc, now do something similar.The subject of this article is Cheadle-based On The Beach, an internet only travel agent with a focus on beach holidays whose systems can dynamically pull all t ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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