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Supreme - Launches digital vitamin brand

August 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SUP
  • Price:
  • 200p
Maiden results were ahead of expectations set at the IPO with sales +33% at £122m and profit +22% at £16.4m. Speaking to chief executive Sandy Chadha and finance director Suzanne Smith, my first question was why central costs had also climbed £3m year-on-year; after all, this is a business with  “high capital velocity” - a small amount of investment goes a long way in growing sales. Smith says that of the £3m, roughly £1.5m is direct costs (such as carriage, freight, etc) but the other £1.5m is made up of additional board members, additional investment in building its Direct to Customer (DTC) capability with an online distribution centre and dedicated staff, and consultancy ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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