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DotDigital

October 2023

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • DOTD
DOTD has acquired Fresh Relevance, a vendor of SaaS-based “cross-channel personalisation software” for £25m (6.1m shares at 88.7p and £18.9m cash).  Fresh Relevance’s software is used to personalise customer experiences across web, email, mobile app and SMS to drive retention and conversion. The business has run rate revenues of £6m (£5.6m is recurring) and is well known to DOTD, having been a partner for  years; the hefty price-to-sales is explained by scarcity value and the fact that building its own tech would have taken too long. It immediately adds extra functionality and is expected to raise DOTD’s average revenue per customer (ARPC) via cross selling. Despite paying out a large chunk of cash, DOTD still has net cash of £38. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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