Primary Recommendations

Bloomsbury - Digital sales take off

February 2022

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

“Universities have moved more of their teaching online and are using digital resources. At the same time, many of us are working from home two or three days a week and this has been a catalyst for us to read in our spare time.” These two trends have created a boon for Bloomsbury, says chief executive Nigel Newton. Since I made it a 2022 NAP it has also said that profits this year will be “substantially ahead of forecast.” When people think of Bloomsbury they still think of it as a general publisher and in particular, they associate it with Harry Potter. The seventh and final book in the series, Harry Potter and the Deathly Hallows, was published in 2007 and the books have sold more than 500 million copies worldwide, making it the ...

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