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September 2022

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • JOUL
  • Price:
  • 21p
In my update in March, I had said last year’s logistical issues during peak trading had resulted in a “revenue shortfall in January, which left £11.5m of total liquidity headroom and the peak would come in July/August. Therefore, Joules has started to liquidate some of the stock. Older stock will be sold off cheaply through third parties via outlet stores. But what it hadn’t bargained for was that it would encounter reduced sell rates, and trading in the last few months has weakened considerably driven not just by consumers becoming more price conscious but also the unusually hot weather has seen Joules’ staples of waterproofs, wellies, and outerwear understandably out of favour - these categories are 75% of sales. A combination of sales ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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