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System1 Group - Brave Bison finds cheap way in

June 2026

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SYS1
  • Price:
  • 288p
Founded by John Kearon in 1999, System1 (SYS1; 288p) has spent more than 25 years using behavioural science to help advertisers understand how people actually react to ads before their conscious mind has time to start lying about it. Its whole approach is built on the work of Nobel Prize-winning psychologist Daniel Kahneman’s distinction between System 1 - fast, instinctive, emotional - and the slower, more deliberate System 2. Most advertising decisions happen in the former, which is why traditional research that asks people to rationally explain their feelings often misses the point. System1 traces its origins back to 1999, when Kearon, then at Unilever, founded the business under the name BrainJuicer. I was aware of the company ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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