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Primary Recommendations

Moonpig - Targets card attached gifting for growth

January 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • MOON
  • Price:
  • 157p
Having covered IG Design Group (IGR; 152.5p) this time, another related business that has recovery potential and catches the eye is Moonpig. The business, which was established 25 years ago, is the category killer in the online greetings card segment, with Moonpig.com in the UK and Greetz in the Netherlands each having a >60% market share of the online card specialists that include WH Smith’s Funky Pigeon, Thortful and  TouchNote. Moonpig’s shoppers are a loyal bunch and once acquired tend to order cards frequently over many years (with an especially high order frequency seen amongst those who download its App from which it now derives 50% of orders). The company has naturally expanded its offerings to include card-attached gif ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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