Updates & Ideas

Warpaint - Looks well set for recovery in 2026

February 2026

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Warpaint (W7L; 230p): A pair of perma-tanned entrepreneurs in their 60s, Sam Bazini and Eoin Macleod, each holding a 19.8% stake, seem unlikely candidates to head a cosmetics empire. Far from being “goddesses in white” that one imagines steering a beauty brand, they have nevertheless proven a safe pair of hands for Warpaint over the years and have run a tight ship. What began as a scrappy close-out operation - buying bankrupt stock and flipping it - has come a long way. The company had two owned colour cosmetic brands, W7 and Technic, when it floated in 2016 at 97p a share. Expansion plans since then centred on new customer acquisition and rollouts into more customer stores but since IPO, Warpaint has also transitioned from discou ...

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Warpaint (March 2026)

Warpaint - Buys Brand Architekts for £13.9m (February 2025)

Warpaint (October 2024)

Warpaint - Barnstorming 500bps improvement in operating margin (May 2024)

Warpaint (February 2024)

Warpaint (December 2023)

Warpaint (July 2023)

Warpaint - Forecast busting outlook (May 2023)

Warpaint (April 2023)

Warpaint (February 2023)

Warpaint - Forecasts upgraded as international growth comes through (October 2022)

Warpaint (October 2019)

Warpaint (October 2018)

Warpaint (September 2018)

Warpaint (July 2018)

Warpaint - Eps forecast of 13.6p lifting to 16.7p (June 2018)

Warpaint - £21m cosmetic acquisition (December 2017)

Warpaint (October 2017)

Warpaint - US sales going gangbusters (August 2017)

Warpaint (July 2017)

Warpaint (June 2017)

Warpaint -Notes from meeting with Finance Director (April 2017)

Warpaint - Going global following IPO (January 2017)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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