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Watches of Switzerland - Trading strongly in the US

December 2025

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • WOSG
  • Price:
  • 481p
Behind-the-door negotiations between some Swiss watch makers and Donald Trump seem to have worked with the US slashing tariffs on goods from Switzerland from 39% to 15% - the same rate as EU exports to the US. This is just in time to replenish Christmas stock but even without that, WOSG has been performing strongly, noting that US consumers had been digesting price hikes on luxury watches without major disruption to volumes. Ahead of reporting on 4 December (as we go to press), WOSG said it expects to report sales of £845m, up 10% at constant currency, ahead of consensus expectations of £825m. Operating profit is expected in the range £66m- £68m, a margin of 7.9%, down 0.5%. These had all been made at the old 39% tariff rate. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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